Sans Normal Lobov 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink, 'Ondo' by JAM Type Design, 'Uniform Italic' by Miller Type Foundry, 'Cogenta' and 'Cogenta Text' by SRS Type, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, punchy, sporty, confident, energetic, friendly, attention, impact, momentum, approachability, rounded, oblique, compact, sturdy, soft corners.
A heavy, obliqued sans with broad proportions and smooth, rounded forms. Strokes are monolinear and dense, with generous bowls and counters that stay open despite the weight. Terminals are clean and mostly squared-off with softened edges, while curves remain continuous and circular. The overall rhythm is tight and forward-leaning, with sturdy verticals, wide rounds, and a consistent, simplified construction across capitals, lowercase, and figures.
Best suited for short to medium-length display settings where impact matters: headlines, posters, product branding, packaging, and promotional graphics. It can also work for large UI labels or wayfinding-style emphasis when set with ample spacing, but its mass and slant make it most effective as a statement face.
The tone is bold and assertive while staying approachable thanks to the rounded geometry. The slant adds momentum and urgency, giving it a sporty, promotional feel rather than a formal or editorial voice. Overall it reads as confident, upbeat, and built for attention.
The design appears intended to deliver maximum visibility and momentum with a simplified, rounded sans structure. By pairing a strong weight with an oblique stance and open counters, it aims to feel modern and energetic while remaining legible at large sizes.
Uppercase forms are compact and blocky with strong horizontal presence, while lowercase keeps familiar single-storey shapes and rounded joins that support fast recognition. Numerals are similarly robust and slightly condensed in their internal spaces, maintaining a consistent, poster-ready density.