Sans Normal Uflun 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, fashion, classical, refined, dramatic, luxury tone, editorial impact, classic refinement, typographic hierarchy, high-contrast, sharp terminals, thin hairlines, bracketed serifs, vertical stress.
A high-contrast serif with a crisp, vertical rhythm and pronounced thick-to-thin transitions. Stems are sturdy while hairlines are extremely fine, producing a polished, engraved look at larger sizes. Serifs are bracketed and relatively delicate, and many joins taper into sharp, pointed terminals (notably in diagonals and the lowercase). Proportions lean narrow-to-moderate with a dignified cap height and a fairly traditional, readable x-height; round forms are clean and controlled, and figures follow the same contrast logic for an elegant, stately texture.
This font is well suited to editorial headlines, magazine typography, and brand identities that want a premium, heritage-leaning impression. It also performs nicely for packaging, invitations, and display typography where contrast and refinement are assets; for long-form reading, it’s best when printed or rendered at comfortable sizes that preserve the hairlines.
The overall tone is luxe and editorial, combining restraint with a touch of drama from the razor-thin hairlines. It reads as classic and cultured, with a fashion-magazine sophistication that feels formal without becoming ornate.
The design appears intended to deliver a contemporary take on a classic high-contrast text-and-display serif: crisp structure, elegant modulation, and a refined texture that elevates titles and brand messaging.
In text settings, the contrast creates a lively page color and strong hierarchy, but the finest strokes can visually soften or break down at very small sizes or in low-resolution reproduction. The design’s sharp diagonals and tapered details add sparkle in headlines and pull quotes, while maintaining a traditional typographic voice.