Sans Normal Sogog 12 is a light, normal width, medium contrast, upright, short x-height font.
Keywords: ui text, body copy, editorial, branding, packaging, clean, modern, friendly, quiet, neutral, everyday readability, neutral branding, clean ui, approachable tone, humanist, open forms, round terminals, soft geometry, airy spacing.
A lightly built sans with soft, rounded stroke endings and gently modulated curves. The overall construction favors open, circular forms and smooth joins, paired with straight, simple stems that keep the rhythm calm and even. Uppercase shapes feel broad and uncluttered, while the lowercase shows compact proportions with a restrained vertical reach, producing a tidy texture in text. Numerals match the same rounded, unforced drawing, maintaining consistent color and spacing alongside the letters.
Well suited to interface text and general reading sizes where a clean, open sans helps maintain clarity. It can also support editorial layouts and brand systems that need a modern, approachable voice without strong stylistic eccentricities. Its light, airy texture makes it especially effective in minimal packaging, captions, and secondary typography paired with a stronger headline face.
The tone is contemporary and understated, leaning approachable rather than formal. Its rounded finishing and open shapes give it a friendly, easygoing presence that stays neutral enough for general-purpose use. The overall impression is calm and readable, with a mild warmth that avoids sounding overly technical.
The design appears intended as a versatile everyday sans that prioritizes legibility and a gentle, contemporary character. By combining open round forms with modest stroke modulation and rounded terminals, it aims to feel modern and friendly while remaining restrained and broadly applicable.
The punctuation and basic symbols shown sit comfortably with the letterforms, and the sample text suggests stable spacing and a smooth line-to-line flow. Round characters (like O/C/Q and 0/8/9) provide the dominant visual motif, while diagonals (V/W/X/Y) are clean and uncomplicated, reinforcing a clear, straightforward rhythm.