Sans Normal Kudah 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'CA Superpilot' by Cape Arcona Type Foundry, 'Graphicus DT' by DTP Types, 'Futura Now' by Monotype, 'Futura PT' by ParaType, 'Futura TS' by TypeShop Collection, 'Azur' by Wiescher Design, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, social ads, energetic, modern, confident, sporty, friendly, impact, motion, modernity, approachability, clarity, oblique, rounded, geometric, clean, compact.
This typeface is a slanted, heavy sans with smooth, rounded geometry and clean, uniform stroke weight. Curves are built from near-circular bowls and soft joins, while terminals are mostly sheared to match the oblique angle, giving a brisk forward motion. Counters are relatively open for the weight, with compact apertures in letters like C, S, and e. Overall spacing feels steady and contemporary, with a slightly condensed, punchy silhouette in both uppercase and lowercase.
It performs best in headlines, short statements, and branding where a bold, fast-moving impression is desired. The sturdy shapes and rounded counters make it suitable for posters, packaging, and digital ads, especially when set at medium to large sizes.
The font projects speed and confidence, with an assertive, contemporary tone that reads as energetic rather than formal. Its rounded construction keeps the voice approachable, while the strong weight and slant add urgency and impact.
The design appears intended to deliver a contemporary, energetic sans voice by combining geometric round forms with a strong slant and weight. It prioritizes visual impact and momentum while keeping forms clean and approachable for display use.
Letterforms show consistent circular construction (notably O/0, C, and G), and the numeral set matches the same rounded, forward-leaning rhythm. The italic angle is pronounced enough to create motion in headlines while maintaining clear word shapes in short text runs.