Sans Normal Usbuv 13 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Fujiwara' by W Type Foundry and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: ui text, branding, presentations, editorial, data display, modern, clean, neutral, technical, businesslike, emphasis, clarity, versatility, modernity, readability, oblique, humanist, open apertures, round terminals, smooth curves.
This typeface is a slanted, sans serif design with smooth, rounded curves and gently tapered joins. Strokes are largely monolinear with subtle modulation, and terminals read as clean and rounded rather than sharply cut. Proportions feel balanced and contemporary: uppercase forms are straightforward and slightly condensed in feel, while lowercase letters show open counters and clear differentiation (notably in shapes like a, e, g, and y). Numerals are simple and readable, with consistent rhythm and spacing that keeps lines even in running text.
It performs well in short to medium text where a clean, contemporary sans serif italic is needed, such as UI labels, app content, dashboards, and product documentation. The restrained slant also suits branding systems, marketing collateral, and presentation typography where emphasis is required without becoming ornamental.
The overall tone is modern and neutral, leaning toward a practical, workmanlike voice rather than expressive or decorative. The slant adds a sense of forward motion and mild dynamism while staying controlled and professional, making it feel suited to contemporary interfaces and corporate communication.
The design appears intended as a versatile italic companion for a modern sans serif system: clear, steady, and optimized for everyday readability. Its controlled slant and open shapes suggest an emphasis style meant to stay legible in continuous text while adding subtle motion and hierarchy.
The oblique angle is consistent across uppercase, lowercase, and numerals, and the design avoids quirky gestures in favor of predictable, legible silhouettes. Curved letters (C, G, O, Q) maintain smooth circularity, while diagonals (K, V, W, X, Y) stay crisp and steady, supporting a tidy texture in paragraphs.