Sans Normal Osrih 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, confident, modern, impact, approachability, simplicity, modernity, rounded, geometric, chunky, compact, high impact.
A heavy, rounded sans with broad strokes and softly curved joins that keep the color dense and even. Counters are relatively small and apertures are moderately open, creating a sturdy silhouette that holds up well at display sizes. Curves are built from simple, circular geometry (notably in O, C, G, and 0), while diagonals in letters like A, V, W, and Y are clean and straight, giving the design a clear, contemporary rhythm. Uppercase forms are wide and stable, and lowercase shapes lean toward single-storey, simplified constructions with minimal detail for strong legibility under bold weight.
Best suited to headlines, short statements, and branding where a bold, friendly voice is needed. It can work well on packaging and signage thanks to its simple shapes and strong silhouettes, and it also performs for UI labels or hero text when used sparingly due to its heavy visual weight.
The overall tone is upbeat and approachable, with a confident, poster-like presence. Its rounded geometry reads friendly rather than severe, making it feel contemporary and accessible while still delivering strong emphasis.
The design appears intended to provide a high-impact sans that stays approachable through rounded geometry and simplified forms. It prioritizes strong silhouettes, consistency, and immediate readability in display contexts.
The numerals are highly robust and match the letterforms’ rounded construction, producing a cohesive set for headlines and callouts. Spacing appears tuned for impactful setting, with dense letterforms that create a solid typographic block in the sample text.