Sans Superellipse Tagez 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Dharma Gothic', 'Dharma Gothic P', and 'Dharma Gothic Rounded' by Dharma Type; 'Tungsten' by Hoefler & Co.; and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, assertive, retro, poster-like, impact, space-saving, bold branding, blocky, squared, rounded corners, compact, high impact.
A compact, heavy sans with a squared, rounded-rectangle construction and tightly enclosed counters. Curves are flattened into superellipse-like bowls, while terminals end bluntly with minimal modulation, giving the design an even, solid color on the page. The narrow proportions and tall lowercase create a dense rhythm, and the overall spacing feels engineered for packed settings. Numerals and capitals share the same sturdy, block-built logic, emphasizing uniform mass and strong verticals.
Best suited to headlines and display sizes where the condensed, heavy build can deliver maximum impact in limited horizontal space. It works well for posters, packaging, branding marks, and signage that needs a sturdy, industrial presence. In longer text, it is most effective for short bursts—labels, callouts, and emphatic subheads—where dense color is a benefit.
The tone is forceful and utilitarian, with a slightly retro, sign-lettering feel. Its dense, blocky shapes read as confident and attention-grabbing, projecting a no-nonsense voice suited to bold statements and punchy messaging.
The design appears intended to provide a high-impact, space-saving sans that stays geometric and controlled, using rounded-rectangle forms to keep the tone friendly enough while remaining bold and authoritative. It prioritizes strong silhouette, tight rhythm, and consistent weight to hold up in demanding display contexts.
Round letters like O/C/G show squarish interiors and softened corners rather than true circles, reinforcing the geometric, rounded-rectangle theme. The lowercase is especially compact, with short ascenders/descenders relative to its tall body, helping lines of text hold together as a dark, continuous texture.