Sans Normal Egmuk 15 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Provan' and 'Provan Formal' by Matteson Typographics (names referenced only for comparison).
Keywords: branding, editorial, ui, presentations, packaging, modern, clean, airy, dynamic, neutral, clarity, modernization, emphasis, versatility, oblique, monolinear, open apertures, rounded terminals, humanist.
A slanted, monolinear sans with smooth, rounded curves and clean joins. Stroke endings are gently softened rather than sharply cut, and counters stay open, giving letters an airy, readable texture. Capitals feel streamlined and geometric while the lowercase introduces a slightly more humanist flow, with consistent rhythm and even spacing. Numerals follow the same restrained, curved construction, maintaining a cohesive, understated appearance across the set.
Well-suited for modern branding systems, editorial sidebars and pull quotes, and interface typography where a slanted voice is needed without sacrificing clarity. It can also work for headlines and subheads in print or digital, and for concise marketing copy where a clean, contemporary tone is desired.
The overall tone is contemporary and unobtrusive, with a subtle sense of motion from the slant. It reads as crisp and professional rather than decorative, projecting clarity and a calm, modern confidence.
The design appears intended to provide a straightforward italic sans for general-purpose communication—clean, legible, and modern—while adding a gentle forward motion for emphasis and hierarchy.
The italic angle is pronounced enough to feel intentional and energetic, but the drawing remains steady and controlled. Curved forms dominate, and the design avoids abrupt modulation, helping maintain an even color in text.