Sans Normal Tamel 3 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, fashion, luxury, modernist, dramatic, editorial display, premium branding, high-contrast elegance, modern refinement, hairline, didone-like, high-waist, crisp, refined.
A sleek display face with razor-thin hairlines and sharply defined thick strokes, producing a pronounced vertical emphasis. Curves are smooth and round, with clean joins and minimal ornamentation; terminals feel precise and often taper to fine points. Counters are generous and the overall spacing reads open, giving the forms an airy, polished rhythm at larger sizes. The sample text shows strong contrast-driven texture: dark stems punctuated by delicate connecting strokes that create a shimmering line pattern.
Best suited to headlines, pull quotes, magazine layouts, and brand marks where its contrast can read clearly. It also works well for posters and upscale packaging where an elegant, high-impact typographic voice is desired. For longer passages, it is most comfortable when set large with generous leading.
The tone is refined and high-end, with a cool, contemporary elegance. Its dramatic contrast and airy spacing evoke fashion editorial typography and premium branding, balancing sophistication with a slightly theatrical edge.
The design appears aimed at delivering a contemporary, editorial display voice built on extreme contrast and clean, geometric roundness. It prioritizes visual drama, refinement, and a premium feel over utilitarian text neutrality.
Thin strokes become very delicate in smaller details (notably in joins and curved transitions), so the face visually rewards ample size and good rendering conditions. Numerals and capitals maintain the same contrast-led logic, creating a cohesive, intentionally bold light/dark pattern across mixed text.