Slab Normal Yiwe 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Clab' by Eko Bimantara, 'Fairplex' by Emigre, 'FF Milo Slab' by FontFont, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'PF Centro Slab Press' by Parachute, and 'Pratt Nova' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, retro, chunky, confident, playful, impact, clarity, approachability, versatility, slab-serif, soft corners, rounded terminals, blocky, compact counters.
A heavy slab-serif design with broad, sturdy letterforms and clearly defined, block-like serifs. Strokes are thick and fairly even, with gently softened corners that keep the shapes from feeling sharp or mechanical. The spacing and proportions read generous and stable, while counters are relatively compact, giving the text a dense, high-impact color on the page. Numerals and capitals match the same robust, squared construction, maintaining a consistent, emphatic rhythm across lines.
This style suits headlines, posters, packaging, and signage where strong presence and quick recognition are important. It can also work for branding and merchandising that wants a bold, approachable slab-serif tone, especially when set with ample line spacing.
The overall tone is warm and approachable, with a slightly nostalgic, poster-like presence. Its chunky slabs and softened edges project confidence without feeling formal, leaning toward a friendly, upbeat voice rather than a strict editorial one.
The design appears intended as a dependable, high-impact slab serif that remains friendly and readable through softened geometry. It prioritizes bold clarity and consistent rhythm for attention-grabbing display typography while staying visually straightforward and versatile.
At display sizes the rounded detailing becomes more apparent, helping large headlines feel less rigid. In paragraph settings the weight creates strong texture and a compressed interior space, which favors short bursts of text where impact matters more than delicacy.