Sans Normal Bulew 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Texta Pro' by Latinotype, 'Nuno' by Type.p, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, web design, editorial, signage, branding, modern, clean, friendly, neutral, functional, versatility, legibility, modernity, simplicity, neutrality, geometric, open apertures, rounded terminals, even rhythm, high legibility.
This typeface is a clean sans with predominantly geometric construction and smooth, round curves. Strokes are uniform and steady, with rounded joins and a consistent rhythm across the alphabet. Counters are generally open and generous, and key shapes (like the circular O and the single-storey a and g) lean toward simple, streamlined forms. Terminals read as clean-cut rather than calligraphic, and overall spacing feels balanced and uncluttered in both uppercase and lowercase.
It suits interface and product copy where clarity and an even texture are important, and it also performs well for general-purpose web and editorial typography. The clean geometry and open counters make it a solid choice for signage and wayfinding at medium to large sizes, and it can support brand systems that want a contemporary, friendly sans without strong stylistic eccentricities.
The overall tone is modern and approachable, with a calm, neutral voice that stays out of the way of the content. Its rounded geometry gives it a friendly softness while still feeling precise and contemporary.
The design appears intended as a versatile, everyday sans that emphasizes legibility through simple geometry, consistent stroke behavior, and open interior spaces. It aims to provide a contemporary, approachable look that works across many contexts without drawing attention away from the message.
Uppercase forms are straightforward and highly legible, while the lowercase keeps to simplified constructions that prioritize clarity at text sizes. Numerals appear lining and proportional in feel, matching the letterforms with similarly even stroke and open shapes.