Sans Normal Onbuj 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'JT Mekito' by Jolicia Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, confident, playful, sturdy, display impact, clear branding, modern utility, approachability, geometric, rounded, soft corners, large counters, high legibility.
A heavy, geometric sans with broad, rounded curves and clean, unmodulated strokes. Forms lean on circular construction (notably in O, o, 0, and 8), with open counters and smooth joins that keep dark areas from clogging at display sizes. Terminals are mostly squared-off with softened edges, and the lowercase shows single-storey a and g, contributing to a simplified, contemporary texture. The overall rhythm is even and stable, with straightforward punctuation and numerals that match the letterforms’ solid, compact presence.
It performs best in headlines, posters, and prominent UI or signage where its strong silhouettes and open counters carry at a glance. The friendly geometric construction also suits packaging and branding systems that need a modern, approachable voice while maintaining clear, punchy readability.
The tone reads approachable and contemporary: confident enough for big statements, but softened by rounded geometry that feels friendly rather than severe. It suggests a practical, no-nonsense voice with a touch of casual warmth, making it suitable for brands that want clarity without stiffness.
The design appears intended as a versatile geometric sans for display-forward use, prioritizing immediate legibility, strong presence, and a contemporary, friendly character. Simplified lowercase structures and consistent stroke behavior suggest an emphasis on clarity and easy recognizability across large text settings.
Uppercase shapes are wide and emphatic, while diagonals (A, V, W, X, Y) keep a crisp, engineered feel against the otherwise rounded set. Numerals are robust and highly readable, with the 0 clearly differentiated by its inner counter and the 1 built as a strong, simple vertical form.