Sans Normal Irhy 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports graphics, retro, sporty, friendly, confident, lively, display impact, retro flavor, motion emphasis, friendly boldness, soft terminals, rounded forms, swashy, compact, bouncy.
A very heavy, right-leaning sans with rounded construction and softened, bulb-like terminals. Strokes are broad and mostly uniform with gentle modulation, and many joins are sculpted into teardrop and wedge-like shapes that give counters a slightly pinched, organic feel. Curves are generous and circular, while diagonals and verticals maintain a steady slant; the overall rhythm is compact with tight interior spaces at display sizes. Numerals and capitals share the same robust, rounded build, producing a cohesive, high-impact texture.
This font is well suited to big, attention-grabbing applications such as headlines, posters, event graphics, and bold branding. Its rounded, lively shapes also fit packaging and promotional layouts where a friendly but assertive voice is needed. It is less ideal for small text blocks, where the dense weight and tight counters may reduce clarity.
The overall tone feels energetic and upbeat, with a distinctly retro, poster-like personality. Its bold slant and rounded forms read as sporty and approachable rather than formal, giving headlines a sense of motion and confidence.
The design appears intended as a high-impact, display-oriented italic sans that combines rounded geometry with expressive, sculpted terminals to evoke motion and a retro advertising feel. It aims to deliver strong presence and a playful, energetic rhythm in titles and short phrases.
The heaviest areas concentrate at terminals and joins, creating a slightly “puffed” silhouette that reads well at large sizes. In longer text, the compact counters and dense color can feel intense, so it performs best when given generous tracking or used in shorter bursts.