Sans Contrasted Goru 4 is a regular weight, wide, very high contrast, upright, tall x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, fashion, modernist, elegant, graphic, display impact, luxury tone, high-contrast sans, editorial styling, modulated, crisp, open, geometric, sculpted.
A high-contrast sans with sharply modulated strokes that alternate between hairline connections and heavy verticals. Forms are generally open and wide, with clean terminals and a smooth, geometric construction that still allows for expressive curves in bowls and shoulders. The lowercase shows a tall, prominent x-height with minimal joining detail, while several capitals (notably curved letters) emphasize thickened outer arcs against thin interior strokes, creating a strong black-and-white rhythm across words.
Best suited to large sizes where the hairlines and contrast can be appreciated—headlines, magazine typography, brand marks, and striking poster or packaging titles. It can also work for short subheads and pull quotes when given adequate size and spacing.
The font conveys a refined, editorial tone—sleek and intentional, with a fashion-forward sense of drama. Its contrast and sculpted curves give it a premium, display-centric personality that reads as contemporary rather than nostalgic.
The design appears intended to deliver a contemporary display sans that borrows the dramatic contrast of fashion typography while maintaining a clean, serifless silhouette. It prioritizes visual impact and a crisp typographic rhythm over neutral text utility.
Round letters (like O/C/G) present pronounced thick–thin modulation, while straight-sided letters (E/F/H/I) lean on bold verticals and lighter horizontals, reinforcing a strong vertical cadence. The numerals mirror the same contrast language, with especially graphic treatment in figures like 2, 3, and 5 where bold strokes pair with slender arcs.