Serif Normal Lubur 2 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Esperanto' by Linotype, 'Acta Pro' by Monotype, 'Strato Pro' by Mostardesign, 'Orbi' by ParaType, and 'Le Monde Journal Std' by Typofonderie (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, posters, authoritative, traditional, literary, formal, readability, classic tone, editorial voice, strong headlines, bracketed, calligraphic, robust, stately, crisp.
This serif typeface shows pronounced thick–thin modulation with a sturdy, ink-trap-free build and clearly bracketed serifs. Capitals are broad and steady with classical proportions, while the lowercase has a compact, readable structure and rounded joins that keep forms from feeling brittle. The overall rhythm is even and text-oriented, with crisp terminals, generous counters, and a confident presence that holds up well at display sizes.
It performs well for magazine and newspaper-style typography, book interiors, and long-form reading where a classic serif voice is desired. The bold presence and crisp detailing also make it effective for headlines, institutional branding, and promotional print where a traditional, confident tone is needed.
The tone is traditional and authoritative, with a distinctly editorial flavor suited to serious, established voices. Its strong contrast and composed proportions create a formal, bookish feel that reads as dependable rather than decorative.
The design appears intended as a conventional, high-contrast text serif with enough weight and structure to cover both continuous reading and assertive display roles. Its classical detailing and disciplined rhythm suggest a focus on clarity, authority, and a familiar editorial aesthetic.
Numerals follow the same robust, high-contrast logic and look well integrated with the letters. The design maintains a consistent color in paragraphs, while the sharper serifs and contrast add emphasis in headlines and pull quotes.