Slab Square Pohi 12 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, signage, logos, western, athletic, industrial, authoritative, retro, impact, retro display, brand marking, signage strength, compact emphasis, blocky, octagonal, stenciled feel, compact, high impact.
A heavy, compact slab display with squared proportions and a distinctly chamfered, octagonal construction. Strokes are consistently thick with minimal modulation, and corners are clipped to create flat facets on curves and joins. Serifs read as blunt rectangular slabs, and terminals are clean and squared, producing a tight, vertical rhythm. Counters are relatively small and angular, and the overall silhouette favors sturdy rectangles over smooth curves, giving letters a stamped, poster-like solidity.
Best suited for large-size applications where impact and immediacy matter, such as posters, packaging titles, sports/club identities, event graphics, and bold signage. It can also work for short, punchy editorial headers where a rugged, vintage-industrial voice is desired.
The tone is bold and declarative, with a clear association to varsity and western poster vernaculars. Its faceted geometry and dense color feel tough, utilitarian, and slightly nostalgic, evoking signage, team branding, and no-nonsense headlines.
The design appears intended to deliver maximum presence in a compact width while maintaining a cohesive, geometric system. By using chamfered corners and slab accents throughout, it aims for a recognizable display character that reads quickly and feels built for branding and headline emphasis.
The lowercase largely echoes the uppercase’s block construction rather than adopting a softer text style, which keeps the texture consistent in mixed-case settings. Numerals follow the same angular, chamfered logic and remain visually weighty and stable, supporting strong headline composition.