Slab Contrasted Amta 3 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, retro, industrial, collegiate, impact, display clarity, heritage feel, brand presence, blocky, rounded, chunky, compact, bracketed.
A heavy, block-constructed slab serif with compact inner counters and strongly bracketed, rectangular serifs. Strokes are broadly even but show visible contrast where thick verticals meet thinner joins and interior cuts, with rounded corners and softened terminals that keep the shapes from feeling rigid. Proportions are expansive horizontally, with wide capitals and sturdy, low-contrast bowls; the lowercase maintains a large x-height and stout shoulders, producing dense, dark word shapes. Numerals follow the same chunky logic with broad curves and squared-off ends, reading clearly at display sizes.
Best suited to headlines, posters, and large-format messaging where its dense weight and sturdy slabs can carry impact. It works especially well for sports branding, retro-inspired packaging, event graphics, and bold signage that needs immediate visibility and a confident tone.
The overall tone is confident and attention-grabbing, combining a vintage athletic/college flavor with an industrial, poster-ready toughness. Its rounded detailing adds a friendly, approachable edge to an otherwise forceful, no-nonsense voice.
The design appears intended to deliver maximum punch and legibility in display settings, borrowing from collegiate and industrial slab traditions while rounding key corners to keep the texture smooth and approachable.
Rhythm is tight and compact, with small apertures and counters that create strong texture in lines of text. The slab treatment is consistent across uppercase, lowercase, and figures, giving headlines a cohesive, stamped-like presence.