Serif Normal Modis 7 is a regular weight, wide, very high contrast, upright, tall x-height font.
Keywords: magazines, book covers, headlines, branding, invitations, editorial, classic, elegant, formal, literary, editorial voice, premium feel, classic revival, display clarity, elegant contrast, bracketed, hairline, crisp, dramatic, refined.
A high-contrast serif with pronounced thick–thin modulation, hairline horizontals, and sharp, finely tapered serifs. The proportions read slightly expanded, with generous internal counters and a steady vertical stress that gives the letters a poised, upright stance. Curves are smooth and continuous, terminals are clean and delicate, and joins stay crisp, producing a polished, print-oriented texture in both caps and lowercase. Numerals follow the same contrasty logic, with open forms and thin linking strokes that keep the figures elegant and airy.
Best suited to editorial design, magazine and newspaper features, book jackets, and brand applications that benefit from a sophisticated, high-contrast serif voice. It is particularly effective for headlines, subheads, pull quotes, and display typography where the hairlines and sharp serifs can be appreciated.
The overall tone is refined and editorial, projecting a sense of tradition and authority with a fashionable, high-end edge. Its sharp contrast and delicate detailing feel suited to premium publishing and brand-led typography where elegance and drama are desirable.
The design appears intended to deliver a contemporary, high-contrast interpretation of classic serif typography—prioritizing elegance, clarity, and a premium printed feel, with wide, open shapes that keep the letterforms readable while maintaining a dramatic stroke rhythm.
In text, the contrast creates a lively rhythm with bright whites between strokes, while the hairlines add sparkle at larger sizes. The italic is not shown; the roman forms emphasize classic book/modern-serifs cues with controlled, consistent detailing across the set.