Sans Normal Allew 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Prachason Neue' by Jipatype and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, neutral, corporate, friendly, versatility, legibility, neutrality, modernization, geometric, rounded, open counters, even rhythm, monoline.
This sans serif shows a smooth, geometric construction with largely monoline strokes and generous, open counters. Curves are clean and circular, terminals are mostly straight or softly rounded, and joins are crisp without calligraphic modulation. Uppercase forms are broad and stable, while the lowercase maintains clear, straightforward shapes with a single-storey “a” and simple, highly legible bowls and stems. Numerals follow the same uncluttered logic with rounded forms and consistent stroke weight, producing an even, calm texture in text.
It works well for interface typography, dashboards, and product copy where steady rhythm and open shapes support quick scanning. The broad, clean uppercase and uncomplicated numerals also suit signage, wayfinding, and presentation slides. For branding, it fits contemporary identities that need a dependable, modern sans without feeling overly technical.
The overall tone is contemporary and neutral, projecting clarity and efficiency rather than personality-driven quirks. Its roundness softens the voice slightly, keeping it approachable and friendly while still reading as professional and restrained.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity, consistency, and a smooth contemporary finish. Its restrained detailing and open forms suggest a focus on dependable readability across headings and continuous text.
Spacing and proportions create an airy, readable color, especially in mixed-case settings where round letters (o, e, c) keep the line lively and consistent. The forms avoid sharp gimmicks, favoring predictable silhouettes and high recognizability across common letter pairs.