Sans Normal Nogiv 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'MVB Solitaire Pro' by MVB, 'Akagi' and 'Akagi Pro' by Positype, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, simplicity, geometric, rounded, clean, stout, compact.
A heavy, geometric sans with broad, rounded bowls and mostly uniform stroke weight. Curves are clean and circular, while terminals are generally flat, giving the shapes a sturdy, no-nonsense finish. Proportions feel compact and blocky, with generous interior counters that keep the bold forms readable. The lowercase shows single-storey constructions (notably the a and g) and a simple, robust rhythm suited to large sizes.
This style performs best in display contexts where impact and quick recognition matter, such as headlines, posters, logos, packaging, and bold UI callouts. The large counters and simple geometry help it stay legible in short bursts of text, especially at medium-to-large sizes.
The overall tone is bold and approachable, projecting clarity and confidence without feeling aggressive. Its rounded geometry and simple constructions read as contemporary and friendly, making it well suited to upbeat, attention-grabbing messaging.
The design appears intended as a versatile, high-impact geometric sans that prioritizes clarity, strong presence, and a contemporary feel. Its simplified lowercase constructions and even weight suggest an emphasis on fast readability and consistent texture in bold typographic layouts.
Caps lean toward wide, stable silhouettes with strong verticals, while diagonals (such as in V, W, and X) remain thick and even. Numerals follow the same stout geometry, with a clean, straightforward 1 and rounded figures for 0, 8, and 9 that echo the circular letterforms.