Serif Normal Telus 3 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, book design, magazines, luxury branding, invitations, elegant, literary, refined, classical, elegance, emphasis, literary tone, classic style, refined display, hairline serifs, bracketed serifs, calligraphic slant, sharp terminals, open apertures.
A high-contrast serif italic with crisp hairline serifs and tapered stroke endings. The letterforms show a distinctly calligraphic construction: diagonal stress, gently swelling curves, and pointed entry/exit strokes that give the outlines a lively rhythm. Capitals are narrow and poised with sharp, clean serifs, while the lowercase features flowing joins and angled terminals that emphasize forward motion. Numerals are similarly refined, with delicate top serifs and pronounced thick–thin transitions that suit text-like settings.
Well suited to editorial typography, book and magazine layouts, and other contexts where a refined italic is needed for emphasis or display. It can also support upscale branding, packaging, and formal printed pieces such as invitations, where its sharp serifs and calligraphic motion read as premium and traditional.
The overall tone is polished and literary, with a distinctly classical, bookish elegance. Its forward slant and sharp detailing suggest sophistication and a slightly dramatic, editorial voice rather than utilitarian neutrality.
The design appears intended to provide a classic, high-contrast italic for sophisticated text and titling, balancing crisp serifs with calligraphic movement. Its consistent slant and refined terminals suggest a focus on elegance and typographic color in continuous reading or prominent emphasis.
Spacing appears intentionally airy, letting the thin strokes breathe and preventing the high-contrast details from clumping in larger text. The italic forms maintain consistent slant and stress across upper- and lowercase, creating a cohesive, graceful line when set in sentences.