Serif Normal Idmat 1 is a light, wide, low contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, reports, classic, literary, formal, refined, readability, neutrality, tradition, versatility, text setting, bracketed, transitional, bookish, crisp, measured.
This typeface is a conventional serif with bracketed, gently tapered serifs and a calm, even rhythm. Strokes stay relatively uniform with subtle modulation, and terminals are clean and restrained rather than calligraphic. Proportions feel open and slightly expansive, with generous counters and a steady baseline presence; the capitals are well balanced and the lowercase maintains clear, readable shapes with a moderate x-height. Numerals and punctuation match the same quiet, book-oriented tone, keeping detail crisp without appearing ornate.
It is well suited to body copy in books, magazines, and other editorial layouts where consistent texture and dependable readability are priorities. The steady capitals also make it a good fit for section heads, pull quotes, and formal documents such as reports or programs.
The overall tone is traditional and composed, suggesting authority and familiarity rather than novelty. It carries a literary, editorial flavor suited to established institutions and long-standing brands, projecting clarity and restraint.
The likely intention is to provide a dependable, classic serif for general-purpose reading, emphasizing neutrality, clarity, and typographic familiarity. Its restrained contrast and carefully bracketed serifs aim to produce an even text color and a professional, timeless voice across print and screen contexts.
The design reads cleanly at text sizes thanks to its open counters and conservative detailing, while the capitals have enough presence for headings without becoming decorative. Spacing appears comfortable and even, supporting continuous reading and multi-line settings.