Sans Superellipse Madom 5 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Block Capitals' by K-Type, 'Born Strong' and 'Treadstone' by Rook Supply, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, logos, packaging, posters, sports branding, industrial, tech, sporty, retro, assertive, impact, compactness, durability, modernity, rounded, blocky, modular, square-shouldered, compact.
A compact, heavy sans with a modular, rounded-rectangle construction. Strokes are uniformly thick with softened corners and squared-off terminals, creating a stamped, superelliptical silhouette across letters and numerals. Counters tend to be small and boxy, apertures are tight, and joins are sturdy, giving the design a dense, sign-like texture. The overall rhythm is narrow and efficient, with a slightly engineered feel and consistent, no-nonsense geometry.
Best suited to short to medium display text where impact and clarity matter—headlines, posters, and branding marks. The dense, squared forms also fit packaging, labels, and interface elements where a rugged, engineered aesthetic is desirable. It can work for bold subheads or navigation text when set with generous spacing to offset the tight apertures.
The tone is bold and utilitarian, with a sporty, industrial confidence. Its rounded corners keep the voice friendly enough for consumer-facing work, while the compact forms and tight counters lend a technical, equipment-label character. The result reads as retro-futurist: sturdy, purposeful, and energetic.
The design appears intended to deliver maximum presence in a compact width using a consistent rounded-rect geometry. By keeping contrast low and corners softened, it aims for a durable, modern-industrial look that stays approachable while remaining highly emphatic in display sizes.
Distinctive details include boxy interior shapes (notably in B, D, O, P, R, and 8) and a single-story a with a squared counter, reinforcing the modular system. Numerals follow the same rounded-rectangle logic, with a particularly blocky 0 and compact 2–3 forms, helping maintain consistency in UI or display settings.