Sans Superellipse Ubnaz 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY' by Andrew Footit, 'Empera' by BoxTube Labs, 'Basketball' by Evo Studio, 'Block Capitals' by K-Type, 'Born Strong' by Rook Supply, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: posters, branding, packaging, headlines, signage, rugged, playful, industrial, poster-ready, hand-pressed, impact, texture, approachability, ruggedness, display clarity, chunky, rounded corners, soft-square, irregular edges, compact counters.
A chunky, heavy sans with soft-square (superellipse-like) construction and rounded corners throughout. Strokes are broadly uniform with minimal contrast, and many terminals look slightly blunted or uneven, giving the outlines a subtly distressed, hand-pressed feel rather than a perfectly geometric finish. Counters are compact and often squarish, and the overall rhythm is tight and sturdy, with simplified shapes that hold their mass well. Numerals follow the same blocky logic, reading clearly at larger sizes with the same softened corners and occasional roughness at edges.
Best suited for posters, headlines, signage, and branding where a sturdy, characterful voice is needed. It can work well on packaging and labels, especially for products aiming for a handcrafted or industrial vibe. Use at medium-to-large sizes to let the softened corners and subtle roughness read cleanly.
The tone is bold and approachable with a rugged, utilitarian flavor—like stamped lettering or cut vinyl with a bit of wear. Its softened geometry keeps it friendly, while the heavy weight and condensed interior spaces add urgency and impact. Overall it feels energetic and slightly gritty, suited to attention-grabbing display settings rather than delicate typography.
The design appears intended to combine geometric, rounded-rectangle forms with a slightly imperfect finish to create a bold display sans that feels both friendly and tough. It prioritizes impact and texture over refinement, offering a distinctive, stamped-like personality while keeping letterforms straightforward and readable.
The sample text shows strong word-shape presence and consistent texture across lines, with the irregular edge behavior adding character without overwhelming legibility at headline sizes. The caps feel especially commanding, while the lowercase maintains the same blocky, rounded-rectangle DNA for a cohesive palette.