Serif Other Razo 3 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: posters, headlines, labels, packaging, signage, vintage, western, rough-hewn, dramatic, hand-printed, period flavor, poster impact, stencil effect, rugged texture, display clarity, stenciled, ink-trap, flared, irregular, textured.
A decorative serif with sharp, wedge-like terminals and frequent stencil-like breaks that create small interior cutouts and notches. Strokes show pronounced thick–thin contrast with slightly uneven edges, giving an inked, printed feel rather than a polished digital smoothness. Proportions are compact with a low x-height and relatively tall capitals; bowls and counters are often pinched by the cut-in details, producing a lively, fractured rhythm across words. Numerals and punctuation follow the same carved, interrupted construction, keeping a consistent voice across the set.
Best suited to display typography where its cut-in details and high contrast can be appreciated: posters, headlines, logotypes, product labels, and packaging with a vintage or Western angle. It can also work for short pull quotes or chapter titles, but is less comfortable for long passages or small text where the interior breaks may reduce clarity.
The overall tone feels old-world and theatrical—part frontier poster, part antique broadside—mixing formality from the serif base with a rugged, distressed bite. The broken strokes and sharp terminals add tension and attitude, suggesting craft, grit, and a slightly ominous drama.
The design appears intended to evoke historic, hand-printed lettering—combining a traditional serif skeleton with deliberate breaks and nicks to simulate stencil cutting or worn letterpress impressions. The goal is to deliver strong period character and visual punch while maintaining recognizable serif letterforms.
The stencil-like interruptions are integrated into the letterforms rather than applied as random distress, so the texture reads as structural. At smaller sizes the cut-ins may close up visually, while at display sizes they become a defining detail.