Serif Normal Dola 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, book covers, branding, rustic, vintage, folksy, playful, handmade, add texture, evoke vintage, humanize type, create impact, textured, roughened, soft serifs, ink-trap feel, bouncy.
A heavy, softly bracketed serif with a noticeably roughened, irregular edge that reads like ink spread or worn letterpress. Strokes are sturdy with moderate contrast, and terminals tend to bulb slightly, giving the outlines a carved, organic feel rather than crisp geometry. Serifs are present but not razor-sharp; they appear rounded and slightly uneven, contributing to a textured rhythm across words. Counters are generous for the weight, and the overall silhouettes stay legible while maintaining a deliberately distressed surface.
Best suited to display work where texture and personality are assets—posters, labels, packaging, book covers, and bold editorial headings. It can also work for short pull quotes or signage where a vintage, handmade tone is desired, but the distressed edge suggests using larger sizes for maximum clarity.
The font conveys a warm, lived-in character—suggesting vintage print, craft packaging, or old poster typography. Its uneven edges and slightly bouncy shapes add approachability and a hint of humor, making it feel informal and human rather than corporate or austere.
The design appears intended to deliver a conventional serif structure with an intentionally weathered, inked finish, combining traditional readability with a handcrafted, throwback personality for attention-grabbing titles and branding.
In the sample text, the dense weight produces strong color and clear emphasis, while the roughened contour adds visual noise that becomes more prominent as sizes get smaller. The numerals share the same softened, worn treatment, helping headlines and short blocks feel cohesive.