Sans Normal Yala 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'Frutiger' and 'Frutiger Arabic' by Linotype, 'Camphor' by Monotype, 'Clear Sans Text' by Positype, 'Core Gothic N' by S-Core, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: posters, packaging, branding, headlines, children’s media, playful, friendly, handmade, casual, rugged, approachability, handcrafted feel, display impact, warmth, informality, rounded, soft corners, blunt terminals, slightly uneven, textured.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are thick with subtly uneven edges and a slightly “pressed” or inked-in look that keeps counters open while giving the outlines a tactile, hand-shaped character. Terminals tend to be blunt and gently rounded, with simple, sturdy constructions and a mild bounce in rhythm across letters and figures.
Best suited to display use where its texture and rounded heft can be appreciated—posters, packaging, branding marks, menus, and social graphics. It can also work for short blocks of text at larger sizes where a friendly, informal voice is desired, but the rugged edges may feel busy in dense small-size copy.
The overall tone is warm and approachable, with a casual, handmade energy. Its slightly roughened silhouettes read as human and informal rather than precise or corporate, leaning toward playful, down-to-earth messaging.
Likely designed to provide a sturdy, approachable sans with a handcrafted finish, combining simple geometric-ish structures with softened corners and a lightly distressed outline for character. The goal appears to be a legible, high-impact style that feels human and playful rather than strictly neutral.
The texture and irregularity are consistent enough to feel intentional, adding visual flavor without collapsing the shapes. Numerals match the letterforms in weight and softness, supporting cohesive headline and display settings.