Sans Normal Imkev 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Comic Mode' by 38-lineart, 'Dexa Round' and 'Habanera' by Artegra, 'Nexa Round' by Fontfabric, and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, logos, playful, friendly, bubbly, casual, approachable, approachability, impact, fun, simplicity, branding, rounded, soft, chunky, blobby, cartoonish.
A heavy, rounded sans with soft terminals and generously inflated bowls that create a pillowy silhouette. Strokes stay even throughout, with minimal modulation and consistently rounded joins that keep corners from feeling sharp. Proportions lean broad and open, with wide counters and a compact sense of internal spacing that reads solid at display sizes. Curves dominate the construction, and diagonals are softened to match the overall smooth, rubbery rhythm.
Best suited for short, high-impact copy such as headlines, posters, product packaging, and logo wordmarks where a friendly presence is desired. It can work well for children’s materials, entertainment, and casual food or lifestyle branding. For longer passages, it benefits from larger sizes and generous leading to avoid a heavy, compact text color.
The tone is cheerful and informal, with a bouncy, kid-friendly feel that suggests fun rather than formality. Its chunky, rounded shapes convey warmth and approachability, leaning toward a cartoon and snackable-brand personality. Overall it feels optimistic and lighthearted, designed to be noticed and enjoyed.
The design appears intended to deliver an immediately approachable, high-visibility voice through rounded geometry and soft, inflated forms. Its emphasis on smooth curves and bold presence suggests a focus on branding and display applications where friendliness and simplicity are key.
Uppercase and lowercase share the same rounded logic, producing a cohesive, simplified texture in text. Numerals follow the same inflated geometry, staying clear and friendly rather than technical. The dense black presence can visually fill space quickly, so breathing room in layout helps preserve clarity.