Sans Superellipse Horud 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Autoprom Pro' by Stefan Stoychev (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, techy, assertive, modular, futuristic, sporty, impact, modernity, technical feel, brandability, consistency, squared, rounded corners, compact apertures, blocky, geometric.
A heavy, geometric sans built from squared-off curves and rounded-rectangle bowls. Strokes are consistently thick with minimal modulation, and corners are softly radiused rather than fully circular, creating a superelliptic, “soft-square” silhouette throughout. Counters tend to be compact and apertures relatively tight, giving the face a dense, punchy color. The lowercase follows a single-storey structure where applicable (notably a and g), with short, sturdy terminals and a generally horizontal, engineered rhythm across lines.
Best suited for short, high-impact settings such as headlines, display typography, brand marks, product packaging, and punchy signage. It also fits UI titles, gaming/esports styling, and tech or automotive-themed graphics where a compact, engineered look is desirable.
The overall tone is modern and industrial, with a slightly sci‑fi, interface-like feel. Its blocky geometry and softened corners convey strength and precision while staying approachable, making it feel confident, tech-forward, and performance-oriented.
The design appears intended to deliver maximum impact with a cohesive rounded-rectangle construction, emphasizing a contemporary, technical character and strong legibility at display sizes. Its consistent geometry suggests a focus on modularity and a distinctive, brandable silhouette.
Round characters (like O/0 and C/G) read as squared rounds, and the numerals echo the same softened-rectangle logic for strong visual consistency. The bold mass and tight interior spaces make the design feel best when allowed breathing room in tracking and line spacing, especially in longer text settings.