Sans Normal Lylob 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Danos' by Katatrad, 'Gogh' by Type Forward, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, punchy, energetic, playful, retro, impact, motion, headline focus, brand presence, retro sport, oblique, rounded, blocky, compact, high-impact.
A heavy, oblique sans with broad proportions and compact counters that create dense, high-impact word shapes. Strokes are consistently thick with minimal contrast, and terminals tend toward blunt, squared-off cuts softened by rounded curves in bowls and apertures. The letterforms lean forward with a stable, blocky rhythm; diagonals and joins feel reinforced, giving the set a sturdy, poster-like texture. Numerals match the overall heft, with tight interior spaces and simplified silhouettes for strong presence at display sizes.
Best suited for large-scale headlines, posters, and promotional layouts where a strong, condensed line of text needs to hit quickly. It also fits sports branding, event graphics, and packaging where bold, forward-leaning typography helps convey motion and urgency. For smaller sizes or long reading, its dense weight and tight counters may require generous size and tracking.
The overall tone is energetic and assertive, with a sporty, headline-driven attitude. Its forward slant and chunky construction read as fast, confident, and slightly playful, evoking retro athletic branding and bold promotional messaging.
The design appears intended to deliver maximum visual punch in an oblique, athletic-leaning voice, balancing blocky strength with rounded friendliness. It prioritizes solid silhouettes and fast recognition in display settings, aiming for energetic branding and attention-grabbing copy.
Spacing appears intentionally tight in running text, producing cohesive, dark lines that emphasize impact over airiness. Round letters like O/C/G and the lowercases with bowls (a, e, g, p, q) keep a friendly curvature, while straight-sided forms (E, F, T, N, Z) add a hard-edged, industrial snap.