Sans Normal Apbuh 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'HD Anomie' by HyperDeluxe, 'Madani' and 'Madani Arabic' by NamelaType, 'Mazzard' by Pepper Type, 'Gilmer' by Piotr Łapa, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, clean, modern, neutral, friendly, tech, clarity, versatility, modernity, neutrality, geometric simplicity, geometric, rounded, monoline, open apertures, large counters.
A crisp sans with predominantly geometric construction and smooth, circular bowls. Strokes read largely monoline with minimal modulation, and joins are clean with rounded internal curves rather than sharp calligraphic transitions. Proportions lean broad, with generous counters and open apertures that keep shapes clear at text sizes; terminals appear mostly straight-cut, giving a tidy, engineered finish. Uppercase forms are straightforward and stable, while the lowercase maintains a simple, contemporary skeleton with uncluttered details and consistent rhythm.
This font suits interface copy, dashboards, and product documentation where clean shapes and open counters aid legibility. Its broad, geometric presence also works well for branding, headings, and short display lines, and it can perform in signage or wayfinding where quick recognition is important.
The overall tone is modern and matter-of-fact, with a friendly clarity that comes from the rounded geometry and open shapes. It feels contemporary and utilitarian without becoming cold, making it suitable for both product-driven and editorial settings that want neutrality and readability.
The design intention appears to be a contemporary, geometric sans that prioritizes clarity and even typographic color. Its restrained details and consistent construction suggest it was drawn to be versatile across both text and display use, providing a neutral voice with a subtly friendly character.
Numerals share the same rounded, geometric logic, with smooth curves and even stroke color that helps them sit comfortably in running text. In the sample paragraph the spacing appears balanced and the letterforms maintain a uniform texture, supporting continuous reading.