Sans Normal Belaw 15 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: children’s, packaging, posters, branding, social, playful, hand-drawn, friendly, casual, whimsical, approachability, informality, personality, display readability, rounded, bouncy, informal, quirky, humanist.
A narrow, rounded sans with a hand-drawn feel and softly irregular construction. Strokes remain largely monolinear, with subtle waviness and gentle tapering at some terminals that creates an organic rhythm. Curves are prominent throughout, counters stay open, and overall letterforms are simple and uncluttered, favoring smooth bowls and lightly uneven verticals. Proportions are compact with tight horizontal footprint and slightly varied glyph widths, producing a lively, non-mechanical texture in text.
Works well for short display text where a warm, informal voice is desired—such as children’s materials, casual packaging, posters, and cheerful brand accents. It can also serve for headings or pull quotes in friendly editorial layouts, especially where a hand-made texture is preferable to a neutral sans.
The font reads friendly and approachable, with a playful, doodled character that keeps it from feeling corporate or rigid. Its narrow stance and buoyant curves give it an upbeat, conversational tone suited to lighthearted messaging.
Likely designed to provide an easygoing, hand-drawn alternative to standard narrow sans lettering—maintaining clear readability while introducing personality through slight irregularities and rounded, simplified forms.
Uppercase forms are straightforward and legible while retaining the same gentle irregularity seen in lowercase. Numerals follow the same rounded, casual construction, matching the overall voice and maintaining clear differentiation at display sizes.