Serif Normal Pive 12 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, book covers, editorial, branding, authoritative, classic, literary, formal, impact, refinement, tradition, readability, prestige, bracketed, crisp, high-contrast, ball terminals, sheared stress.
This is a high-contrast serif with pronounced thick–thin transitions and sharply defined, bracketed serifs. The letterforms show a traditional, slightly calligraphic stress, with crisp hairlines, strong vertical stems, and compact interior counters that deepen the overall color on the page. Curves are smoothly modeled and end in pointed or subtly tapered terminals, while the lowercase features a two-storey a and g with neat bowls and a firm, structured rhythm. Numerals follow the same contrast and finish, reading sturdy and formal with clear, open shapes.
Well-suited to headlines, pull quotes, magazine and journal typography, and book-cover titling where a confident serif voice is desired. It can also support refined branding and packaging that benefits from a classic, high-contrast look, particularly at display and subhead sizes where the hairlines have room to breathe.
The overall tone is confident and traditional, with an editorial seriousness that suggests print-minded refinement. Its assertive weight and bright hairlines create a sense of drama without feeling decorative, lending a composed, authoritative voice to text.
The design appears intended to deliver a traditional text-serif silhouette with heightened contrast for impact, balancing classical proportions with a darker, more emphatic typographic color. It prioritizes a refined, print-like presence that feels at home in editorial settings.
In running text the strong contrast and compact counters create a dense, attention-holding texture, especially at larger sizes. The uppercase has a stately presence and the lowercase maintains a disciplined cadence, helping paragraphs feel orderly and deliberate.