Script Ipmij 10 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: invitations, branding, logotypes, packaging, headlines, elegant, romantic, vintage, playful, friendly, brush calligraphy, handcrafted feel, decorative script, boutique tone, display clarity, brushy, looping, swashy, calligraphic, rounded.
A flowing, brush-pen script with a consistent rightward slant and pronounced thick–thin contrast. Strokes taper into pointed entry and exit terminals, with rounded bowls and frequent looped forms in both capitals and lowercase. Capitals are compact but expressive, using gentle swashes and curved spurs rather than long flourishes, while the lowercase maintains a smooth, continuous rhythm with occasional breaks that mimic natural handwriting. Numerals follow the same calligraphic logic, with curvy silhouettes and open counters that keep the set cohesive.
Well-suited for invitations, greeting cards, wedding materials, and other celebratory print where a graceful script is desired. It also works effectively for boutique branding, product packaging, and short headlines or pull quotes that benefit from a handcrafted, premium feel. For best results, use at display sizes with comfortable spacing and avoid dense all-caps paragraphs.
The overall tone is polished and personable, blending classic calligraphy cues with an approachable handwritten warmth. Its lively curves and soft terminals give it a romantic, boutique feel without becoming overly formal or stiff.
The design appears intended to evoke brush calligraphy in a clean, controlled way—capturing the spontaneity of hand lettering while retaining consistent proportions for repeatable, catalog-ready typography. It aims to provide a decorative script voice that feels both elegant and friendly across titles and brand-forward applications.
Spacing appears designed for word-level readability in display settings, with moderate connections and clear letter shapes even where loops recur (notably in b, f, g, and y). The contrast and narrow proportions make it visually crisp at larger sizes, while the more intricate joins and swashes can feel busy if set too small or too tightly tracked.