Sans Normal Lubab 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Nebula' by Brink, 'Gentona' by René Bieder, 'Halcom' by The Northern Block, 'Mozaic' by TipoType, and 'Biotic' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, friendly, punchy, retro, impact, energy, approachability, motion, rounded, chunky, soft-cornered, bouncy, slanted.
A heavy, slanted sans with broad proportions and rounded, softly squared curves. Strokes stay largely uniform, with smooth joins and a generally closed, compact inner counter structure that keeps the letters sturdy at large sizes. Terminals are blunt and slightly softened rather than sharp, and the overall rhythm feels wide and energetic, with a forward-leaning stance and simplified, geometric construction across letters and figures.
Best suited to headlines, short statements, and brand moments where maximum impact and quick recognition are more important than extended reading. It works well for sports and lifestyle branding, packaging callouts, promotional graphics, and large-scale signage where the wide, rounded forms can project confidence and friendliness.
The tone is bold and upbeat, reading as approachable rather than formal. Its pronounced slant and chunky shapes add speed and exuberance, giving it a sporty, poster-forward attitude with a hint of retro display flavor.
The design appears intended as an energetic display sans that combines sturdy, geometric forms with a pronounced slant for speed and emphasis. It prioritizes bold presence, simple construction, and a friendly roundness to remain legible and distinctive at larger sizes.
Numerals and capitals are particularly blocky and stable, while lowercase forms maintain a round, simplified look that prioritizes impact over fine detail. The italics are clearly integral to the design (not merely obliqued), reinforcing a sense of motion and emphasis in running text.