Sans Superellipse Kedy 2 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Designer' by Artyway, 'Desuza Pro' by Creative9, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: sports branding, esports, headlines, posters, logotypes, futuristic, sporty, technical, aggressive, modern, impact, speed, modernization, branding, display clarity, rounded corners, square-oval, tight apertures, oblique, compact counters.
A heavy, oblique sans with a squared, superelliptical construction: bowls and counters read like rounded rectangles, while corners are consistently softened. Strokes are thick and even, with minimal contrast and a forward slant that drives a fast, aerodynamic silhouette. Terminals are largely sheared and flat, and several glyphs incorporate chamfer-like cuts and notches that create sharp highlights within the otherwise rounded geometry. The overall spacing feels tight and the apertures are relatively closed, producing a dense, punchy texture in words and lines.
Best suited to display contexts where speed, strength, and modernity are the goal—team identities, esports and streaming graphics, event posters, product launches, and bold UI headers. It works especially well at medium to large sizes where the rounded-rect counters and cut-in details remain clear and intentional.
The font conveys speed and impact, mixing rounded, engineered forms with angled cuts that feel performance-oriented. Its tone is contemporary and tech-forward, with an assertive, competitive energy reminiscent of motorsport, gaming, and product hardware branding.
The design appears intended to deliver a high-impact, forward-leaning sans that blends rounded superellipse shapes with angular, performance-inspired cuts. It aims for immediate recognizability and a streamlined, engineered feel in short phrases, titles, and branding.
In text, the strong slant and wide stance produce prominent word-shapes and a continuous forward motion, while the squared counters and notched details add a distinctive, slightly industrial personality. Numerals match the same blocky, rounded-rectangle logic, keeping headings and score-like settings visually consistent.