Sans Normal Onbay 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'FF Clan' by FontFont, 'Acto' by Monotype, and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, signage, ui labels, posters, modern, neutral, confident, utilitarian, clean, clarity, modernity, functional tone, high impact, system use, geometric, even rhythm, open counters, high legibility, crisp terminals.
A sturdy sans with mostly geometric construction and smoothly rounded bowls balanced by straight, vertical stems. Strokes are thick and even, with clean, flat terminals and minimal modulation, producing strong silhouette clarity. Proportions feel compact and efficient, with generous internal space in letters like O, D, P, and R; curves join stems smoothly, and spacing reads steady and workmanlike across the alphabet and figures. The numerals are straightforward and highly readable, matching the overall blocky, contemporary texture.
Well suited for branding systems, headlines, and short-to-medium blocks of copy where a firm, modern presence is desired. It should perform especially well in interfaces, labeling, packaging, and signage contexts that benefit from clear shapes and a consistent, high-impact typographic color.
The tone is modern and matter-of-fact, projecting confidence without stylized flair. Its solid weight and simple shapes give it an authoritative, practical voice suited to straightforward communication rather than decorative expression.
The design appears intended as a dependable, contemporary workhorse sans: straightforward geometry, minimal embellishment, and a strong typographic color aimed at clarity and efficiency. It prioritizes legibility and visual stability while maintaining a modern, no-nonsense character.
Lowercase forms appear largely single-storey where applicable (notably the “a”), reinforcing a contemporary, simplified feel. The overall texture in paragraphs is dense but controlled, with consistent color and clear word shapes that hold up at display and strong text sizes.