Sans Superellipse Rubih 1 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, magazine, packaging, modern, editorial, refined, cool, minimal, contemporary elegance, geometric identity, premium branding, display clarity, crisp, clean, open, geometric, sculpted.
A crisp, high-contrast sans with subtly squared, rounded-rectangle (superellipse) construction in bowls and counters. Strokes stay largely monolinear through straight segments but transition into noticeably thinned joins and tapered terminals, giving letters a sculpted, cut-from-metal feel. Proportions are tall and open, with generous internal space, clear vertical stress, and a calm, even rhythm across caps and lowercase. Numerals and key shapes (O/0, U, n, m) echo the same rounded-rect geometry, while diagonals (V/W/X/Y) stay sharp and clean.
Best suited to display and headline settings where the high contrast and sculpted joins remain visible: magazine titles, fashion or tech branding, posters, and premium packaging. It can work for short bursts of text (subheads, pull quotes, UI marketing banners), but the fine transitions and sharp diagonals will be most effective at moderate-to-large sizes.
The overall tone feels contemporary and editorial—precise, composed, and slightly fashion-forward. The mix of geometric rounding with knife-like thinning at corners reads as technical yet elegant, suitable for brands that want to look modern without feeling generic.
The design appears intended to merge a geometric, superellipse-based skeleton with refined contrast and tapered detailing, creating a clean sans that feels both engineered and upscale. It aims for strong visual identity through distinctive rounded-rectangle counters and precise stroke modulation rather than decorative flourishes.
The lowercase shows simple, near-geometric forms with a single-storey a and open apertures, and the punctuation-like details (dots, terminals) appear compact and neatly finished. The Q and G carry distinctive internal shaping that reinforces the squared-round motif, and the thin connections can become a defining detail at larger sizes.