Sans Normal Sidov 1 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web copy, branding, signage, product labels, clean, modern, friendly, minimal, calm, versatility, readability, modernity, approachability, rounded, open, geometric, crisp, balanced.
This typeface is a clean, rounded sans with gently geometric construction and smooth, continuous curves. Strokes maintain an even weight with soft corner transitions, giving letters a polished, contemporary feel. Counters are open and generally circular-to-oval, and spacing appears comfortable, producing an airy rhythm in text. Terminals are mostly straight or subtly rounded, and diagonals (V, W, Y, K) read crisp without becoming sharp or aggressive.
It works well for interface typography, web copy, and general-purpose brand applications where clarity and a contemporary, friendly tone are desired. The open apertures and balanced spacing also support wayfinding and signage at moderate sizes, and the straightforward numerals suit dashboards, pricing, and product information.
The overall tone is modern and approachable, with a quiet neutrality that feels friendly rather than technical. Its rounded geometry and open shapes keep it from feeling severe, making it suitable for everyday interfaces and brand systems that want clarity without starkness.
The design appears intended as a versatile, modern sans focused on clean readability and a softly geometric personality. It aims for broad applicability across digital and print contexts while maintaining a distinct rounded friendliness.
Figures are simple and readable with rounded forms (notably the 0/8/9) and restrained detailing, aligning well with the lowercase’s smooth, open structure. The sample text shows steady color and consistent rhythm across mixed case, suggesting it holds together well for short paragraphs and UI-sized copy.