Sans Normal Ublu 3 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: editorial, fashion, headlines, posters, branding, elegant, refined, dramatic, display elegance, editorial tone, stylish emphasis, calligraphic feel, calligraphic, tapered, crisp, airy, slanted.
This typeface is an italic, high-contrast design with sharply tapered strokes and crisp, wedge-like terminals. Curves are smooth and rounded, while joins and corners stay clean and pointed, creating a lively rhythm as thick and hairline strokes alternate. The letterforms are moderately narrow with a pronounced rightward slant, and counters remain open and well-defined despite the extreme contrast. Numerals follow the same calligraphic contrast and sloped stance, with prominent hairlines and bold main strokes that emphasize a flowing, written feel.
It suits fashion and lifestyle editorial typography, magazine headlines, and campaign-style posters where a refined italic voice is desired. It also works well for branding accents—logotypes, packaging titles, and pull quotes—especially when set at medium to large sizes where the hairlines and sharp terminals can remain clear.
The overall tone is polished and stylish, with a dramatic, upscale voice that reads as contemporary elegance rather than casual handwriting. Its strong contrast and italic movement give it a sense of speed, sophistication, and display-oriented flair.
The design appears intended to deliver an elegant, high-fashion italic look with strong stroke modulation and crisp, tapered terminals, prioritizing expressive display impact and a smooth, calligraphic rhythm in text settings.
Several characters show distinctly tapered entry/exit strokes and sharp, ink-trap-like points at terminals, which heighten the crispness at larger sizes. The uppercase and lowercase share a consistent slanted stress and high-contrast modulation, helping mixed-case settings feel cohesive and energetic.