Sans Normal Tobar 3 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Relais' by Blaze Type and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, editorial, fashion, dramatic, confident, refined, display impact, editorial tone, luxury branding, modern classic, crisp, sculpted, bracketed, calligraphic, high-waist.
This typeface shows a strong, sculpted construction with pronounced thick–thin modulation and clean, upright stems. Curves are round and full, with crisp terminals that often taper into sharp points, giving bowls and shoulders a chiseled look. The capitals read as compact, formal forms with controlled apertures, while the lowercase keeps a traditional, text-like structure (double-storey a, single-storey g) and a relatively steady rhythm. Spacing appears generous enough for display, and the numerals share the same dramatic contrast and rounded geometry, producing a consistent, weighty texture in lines of text.
Well-suited for headlines, magazine layouts, and brand marks where high contrast can provide impact and elegance. It should also work effectively on posters and premium packaging, particularly when set at medium-to-large sizes where the sharp tapers and inner counters stay clear. For longer text, it will likely be most comfortable in short bursts such as decks, pull quotes, and subheads.
The overall tone is assertive and polished, combining classical seriousness with a contemporary, editorial punch. The sharp tapers and high contrast add drama and a sense of luxury, while the upright stance keeps it composed and authoritative. It feels designed to look expensive and intentional rather than casual.
The design intention appears to be a modern display serif that delivers strong contrast and crisp detailing for high-impact typography. It balances traditional letter structures with sharpened terminals and bold massing to create an editorial, brand-forward voice.
Distinctive pointed terminals on letters like C, G, S, and a create a lively, slightly calligraphic sparkle, especially at larger sizes. The x-height sits in a conventional range, helping mixed-case settings feel familiar even as the contrast pushes it toward display use.