Script Rimow 12 is a light, very narrow, very high contrast, upright, short x-height font.
Keywords: logotypes, headlines, invitations, packaging, beauty, elegant, fashion, romantic, whimsical, refined, display focus, brand elegance, calligraphic feel, decorative capitals, calligraphic, hairline, tall, swashy, graceful.
A tall, slender script with pronounced stroke contrast, where hairline entry/exit strokes and fine internal curves set off heavier, inked downstrokes. Forms are upright and elongated, with narrow counters and a vertical rhythm that gives words a columnar, high-fashion silhouette. Letter construction mixes connected cursive behavior with occasional discrete capitals and striking swashes, creating alternating moments of tight linkage and airy separation. The overall texture is delicate and lacy, with thin cross-strokes and tapered terminals that feel pen-led rather than geometric.
Best suited to display settings such as logos, mastheads, invitations, and short headline phrases where the tall contrast and swashes can be appreciated. It also works well for beauty, fashion, and boutique packaging where a delicate, premium feel is desired. For longer passages, larger sizes and generous spacing help maintain readability and keep hairline details from disappearing.
The font conveys a poised, dressy tone—equal parts refined and playful—suggesting boutique elegance and a slightly whimsical flourish. Its contrasty, swashy gestures read as romantic and attention-seeking without becoming overly ornate, making it feel at home in premium or celebratory contexts.
The design appears intended to emulate a refined, pen-driven script with dramatic contrast and elongated proportions, delivering a couture-like presence for branding and event-driven typography. Its consistent vertical emphasis and decorative capitals suggest it was drawn to make short phrases look polished, expressive, and memorable.
Capitals are especially decorative, often built from long vertical strokes and looping hairlines, which can create dramatic word openings. The numerals and punctuation continue the same contrast-and-taper logic, reinforcing the lightweight, calligraphic color across mixed content. Spacing appears intentionally open around many curves and swashes, which helps preserve clarity despite the fine hairlines.