Sans Normal Higag 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, informal, approachable, casual, playful, friendly italic, casual emphasis, modern approachability, soft geometry, rounded, soft, monoline, humanist, open counters.
A rounded, monoline sans with a consistent rightward slant and softly finished terminals. Letterforms favor simple, open construction with broad curves, gentle joins, and minimal contrast, creating a smooth rhythm across both uppercase and lowercase. Counters are generally open and circular, while diagonals and bowls keep a slightly hand-drawn, humanist feel rather than strict geometric rigidity. Numerals match the alphabet’s softness, using rounded shapes and straightforward forms that read clearly at display sizes.
Well suited to branding and packaging that benefits from a friendly, casual voice, as well as posters, headlines, and social media graphics where the italic energy adds motion. It can also work for short UI or editorial callouts when a warm, informal emphasis is desired.
The overall tone is warm and informal, with an easygoing italic motion that feels conversational and friendly. Its soft curves and relaxed proportions give it a personable character suited to lighthearted or welcoming messages rather than formal or corporate settings.
Likely designed to offer a clean sans foundation with a built-in italic liveliness and rounded friendliness, balancing readability with a casual, approachable personality.
The italic slant is built into the shapes (not merely a mechanical skew), and the rounded terminals help maintain clarity in curved letters while keeping the texture gentle. Uppercase forms remain simple and modern, while the lowercase brings more personality through soft shoulders and open apertures.