Sans Other Asmur 4 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, comics, playful, chunky, quirky, friendly, comic, impact, approachability, handmade, fun, rounded, bouncy, irregular, hand-drawn, soft.
A heavy, rounded sans with a deliberately irregular, hand-cut feel. Strokes are thick and fairly uniform, with softened corners and subtly wobbling verticals that keep the texture lively. Counters are compact and slightly asymmetric, and the baseline/shoulder rhythm feels gently uneven, contributing to a casual, handmade appearance. The lowercase is sturdy and simplified, with single-storey forms and prominent dots on i/j, while figures are bold and blocky with open, readable shapes.
Best suited to display applications such as posters, book covers, packaging, labels, and social graphics where a bold, friendly voice is needed. It also fits children’s materials, casual event promos, and playful branding, especially when used at larger sizes with generous line spacing.
The overall tone is playful and informal, suggesting cartoon titling and cheerful, kid-friendly messaging. Its slightly wonky construction reads as personable and handmade rather than technical or corporate.
Designed to deliver maximum impact with a warm, approachable personality, using chunky forms and controlled irregularity to evoke a handmade, cartoon-like sensibility.
The black weight and tight internal spaces create strong color and high impact at display sizes, while the intentional irregularity adds charm but reduces strict typographic precision. Spacing appears comfortably open in running display text, supporting punchy headlines and short phrases.