Sans Normal Hekuv 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: kids branding, packaging, posters, headlines, social media, friendly, playful, casual, approachable, hand-drawn, approachability, warmth, simplicity, legibility, cheerfulness, rounded, soft terminals, open counters, bouncy rhythm, informal.
A rounded sans with smooth, monoline strokes and consistently softened corners. Letterforms lean on simple circular and elliptical geometry, with open apertures and roomy counters that keep text clear. Proportions feel slightly expansive, and spacing reads relaxed, giving the line a gentle, bouncy rhythm. Terminals are blunt and rounded rather than sharp, and the overall construction stays clean and uncomplicated across uppercase, lowercase, and numerals.
Best suited to short-to-medium text at display and large UI sizes where its rounded shapes and relaxed rhythm can be appreciated. It works well for kid-focused or family-friendly branding, packaging, posters, casual editorial headlines, and upbeat social graphics where a friendly, informal tone is desired.
The tone is warm and personable, with a light, handmade friendliness that feels inviting rather than formal. Its rounded shapes and easy rhythm suggest a playful, everyday voice suited to cheerful messaging and audience-friendly communication.
The design appears intended to provide an easygoing, highly legible rounded sans that communicates friendliness and simplicity. Its smooth curves, open counters, and softened terminals aim for a welcoming voice that feels contemporary and approachable without decorative complexity.
Uppercase forms remain simple and legible, while lowercase introduces a more casual, single-storey feel in letters like a and g. The numerals follow the same rounded, monoline logic and read clearly at display sizes, reinforcing the informal, approachable character.