Slab Square Jogy 7 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logotypes, western, circus, retro, playful, showcard, display impact, vintage poster, woodtype revival, theatrical branding, blocky, bracketless, ink-trap feel, notched, decorative.
A very heavy, high-impact slab serif with squared-off, flat terminals and pronounced notches carved into many strokes. The letterforms are compact and blocky, with rounded bowls and strong vertical stress, while internal counters stay relatively small due to the weight. Serifs and stroke endings often appear clipped or stepped, creating a cut-out, woodtype-like texture; several glyphs show distinctive interior scoops that add contrast and rhythm. Spacing feels sturdy and headline-oriented, and the overall silhouette reads as bold shapes punctuated by consistent angular bite marks.
Best suited for display use such as posters, headlines, branding marks, event collateral, and signage where the notched slab details can be appreciated. It can also work on packaging and labels that aim for a vintage or handcrafted print aesthetic, especially when set large with generous spacing.
The font conveys a theatrical, old-timey energy reminiscent of posters, storefront signage, and show bills. Its chunky slabs and decorative cut-ins feel playful and attention-seeking, with a hint of western and circus flair. The overall tone is confident and loud rather than refined.
The likely intention is a bold, decorative slab serif for attention-grabbing display typography, drawing on woodtype and showcard traditions. Its squared terminals and repeated cut-in motifs appear designed to create a memorable silhouette and a distinctive texture across words.
The design’s recurring notched details create a strong pattern at larger sizes, but they also introduce busy interior shapes that can reduce clarity at smaller text sizes. Numerals match the display character, with similarly heavy forms and squared terminals.