Sans Normal Tubot 11 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'City Boys' by Dharma Type, 'Optima' by Linotype, and 'MarkusLow' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, retro, bold, attention grabbing, express motion, brand impact, headline emphasis, slanted, compact, punchy, rounded, sharply cut.
A heavy, right-leaning sans with pronounced stroke contrast and a broad, horizontally oriented footprint. Curves are full and rounded, while many terminals and joins are cut on decisive angles, creating a crisp, chiseled finish that keeps the large weight from feeling blunt. Counters are moderately open and the forms show a slightly compressed, forward-driving rhythm, with figures and capitals built to read clearly at display sizes. Overall spacing feels sturdy and headline-oriented, with a consistent italic slant across letters and numerals.
This style performs best in headlines, posters, large-format signage, and brand marks where a bold, kinetic voice is needed. It can also work for short callouts on packaging or apparel graphics, especially when set with generous leading and not pushed into small sizes.
The tone is energetic and assertive, combining athletic urgency with a slightly nostalgic, poster-like punch. The slant and sharp terminal cuts add motion and attitude, giving text a fast, promotional feel suited to attention-grabbing messages.
The design appears intended to deliver maximum impact with a forward-leaning, energetic stance, blending rounded construction with sharp, angled finishing to create contrast and visual snap in display typography.
Diagonal stress is especially noticeable in rounded letters and in the numerals, where the angled cuts and thick–thin transitions create a lively sparkle. The italic angle is strong enough to signal movement, but the letterforms remain stable and blocky, keeping readability intact in short bursts of text.