Sans Normal Lalav 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Commuters Sans' by Dharma Type, 'Echoes Sans' by Glen Jan, 'Engram Pro' by Machalski, and 'Regave' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, friendly, retro, confident, impact, motion, approachability, display emphasis, brand presence, oblique, rounded, soft corners, compact apertures, chunky.
A heavy, oblique sans with broad, rounded forms and a smooth, low-modulation stroke. Counters are generous and largely circular/elliptical, while terminals are blunt and softly curved rather than sharply cut. The letters lean with a consistent slant, producing a forward rhythm; joins and shoulders are full and inflated, giving the alphabet a robust, almost "padded" silhouette. Numerals follow the same chunky, rounded construction with sturdy curves and stable, simplified geometry.
Best suited to headlines, posters, and branding where a strong, energetic presence is needed. It works well for sports and lifestyle identities, packaging callouts, and large-format signage where its rounded mass and oblique momentum can carry across distance.
The overall tone is bold and upbeat, with a friendly softness that keeps the weight from feeling aggressive. Its forward slant and wide stance suggest motion and impact, creating a sporty, poster-like energy with a slight retro flavor.
The font appears designed to deliver maximum impact with a friendly, rounded construction, combining forward-leaning motion with simple geometric curves for high visibility. Its consistent weight and sturdy silhouettes suggest an intention to perform as an attention-grabbing display sans rather than a delicate text face.
The design reads best when set with ample spacing, letting the rounded counters and wide proportions stay clear at larger sizes. The oblique angle is strong enough to function as a distinctive voice in headlines, while the simplified shapes keep wordforms cohesive and punchy.