Print Jemug 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Technica' by Monotype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: kids branding, posters, packaging, headlines, stickers, playful, friendly, bouncy, casual, childlike, hand-drawn feel, friendly impact, playful display, casual readability, rounded, soft, chunky, cartoonish, inked.
A chunky, rounded display face with soft corners and thick, even strokes that keep contrast minimal. Letterforms are simplified and slightly irregular in a hand-drawn way, with gentle wobble in curves and stroke endings that read as blobby and inked rather than geometric. Counters are compact and often asymmetrical, and the overall proportions feel expanded horizontally, giving words a buoyant, roomy silhouette. The lowercase includes simple single-storey forms and short, sturdy ascenders and descenders, while the numerals are similarly rounded and heavy, staying highly consistent with the letter shapes.
Best suited to cheerful display applications such as children’s products, playful branding, event posters, packaging, stickers, and bold social graphics. It can also work for short captions, labels, or navigation elements when a friendly, informal voice is desired.
The font conveys a warm, approachable tone with a playful, kid-friendly personality. Its soft, inflated shapes and casual rhythm create an easygoing, humorous feel that suits lighthearted messaging more than formal communication.
The design appears intended to mimic thick marker or brush lettering with a deliberately imperfect, hand-drawn finish, prioritizing approachability and visual impact. It aims to deliver a fun, rounded look that stays readable while feeling personal and informal.
In text, the heavy weight and tight counters create strong color and high presence, while the slightly uneven hand-rendered details add charm. The wide stance and rounded terminals help maintain clarity at larger sizes, but the dense interior spaces suggest it will feel most comfortable in short lines, headlines, and simple UI labels.