Sans Other Fuhu 5 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logos, packaging, industrial, stenciled, poster-like, authoritative, retro, visual impact, distinctiveness, stencil effect, modular system, display clarity, geometric, blocky, modular, notched, rounded corners.
A heavy, geometric sans built from broad strokes and simplified shapes, with a distinctly modular construction. Many forms are interrupted by consistent vertical notches or split counters, creating a stencil-like rhythm across letters and figures. Curves are generous and round (notably in C, G, O, and S), while terminals are predominantly squared with occasional angled cuts that sharpen joins and add forward energy. Spacing and widths vary by glyph, but the overall silhouette remains compact and punchy, optimized for high-impact display rather than continuous reading.
Best suited to posters, headlines, branding marks, packaging, and signage where the segmented, stencil-like forms can be appreciated at larger sizes. It can work well for punchy short text—titles, labels, and badges—especially when a rugged or industrial voice is desired. For long paragraphs, the internal cut-ins may become visually busy, so it performs most confidently as a display face.
The repeated cut-ins and segmented counters give the face an industrial, utilitarian tone—part wayfinding stencil, part retro display. It feels assertive and mechanical, with a graphic, engineered personality that reads as bold and deliberate. The look suggests mid-century-to-late-20th-century poster and signage aesthetics, leaning toward rugged and functional rather than sleek.
The design appears intended to combine a straightforward geometric sans foundation with a signature stencil interruption, creating strong memorability and instant impact. The consistent notching system suggests a desire for a cohesive, modular identity that reads clearly at scale while adding a distinctive mechanical character.
The notched construction becomes a defining motif in round characters (O/Q/0/6/9) and in several lowercase counters, producing distinctive word textures and strong patterning in headlines. Some glyphs incorporate angled strokes (e.g., K, V, W, X, Y, Z), adding contrast to the otherwise orthogonal framework and helping diagonals stay crisp at large sizes.